Perreault, William D.Mc Carthy, E. Jerome  <br/><br/>
Applications in basic marketing  clippings from the popular business press 

 - 2005 - 2006 ed. 
 - Boston  McGraw Hill  2005 
 - vii,215 p. 
<br/><br/><label>ISBN: </label>978072864717 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / P26