TY  - GEN
AU  - Perreault, William D.Mc Carthy, E. Jerome 
AU  - Mc Carthy, E Jerome 
TI  - Applications in basic marketing: clippings from the popular business press
SN  - 978072864717
U1  - 658.8 
PY  - 2005///
CY  - Boston
PB  - McGraw Hill
KW  - Marketing
ER  -