TY  - GEN
AU  - Perreault, William D
AU  - McCarthy, E  Jorome
TI  - Applications inbasic marketingclippings from the popular business press
SN  - 0072864702
U1  - 658.8 
PY  - 2005///
CY  - Boston
PB  - McGraw Hill
KW  - Marketing
ER  -