Guiltinan, Joseph P <br/><br/>
Marketing management strategies and programs 

 - New York  McGraw Hill  1988 
 - xvi,427 p. 
<br/><br/><label>ISBN: </label>0070489297 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / G83