TY  - GEN
AU  - Armstrong, Gary
AU  - Kotler, Philip
TI  - Principles of marketing
SN  - 0130263125
U1  - 658 
PY  - 2001///
CY  - New Jersey
PB  - Prentice Hall
KW  - Management
KW  - Marketing
KW  - Marketing - Management
N1  - CD available
ER  -