Lee, Monle  <br/><br/>
Principles of advertising  a global perspective 

 - 2nd ed. 
 - New Delhi  Viva  2007 
 - xxi,427 p. 
<br/><br/><label>ISBN: </label>8130904748 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / L22