Tellis, Gerald J <br/><br/>
Effective advertising  understanding when, how, and why advertising works 

 - New Delhi  Response  2004 
 - 201 p. 
<br/><br/><label>ISBN: </label>8178293706 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / T24