TY  - GEN
AU  - Tellis, Gerald J
TI  - Effective advertising: understanding when, how, and why advertising works
SN  - 8178293706
U1  - 659.1 
PY  - 2004///
CY  - New Delhi
PB  - Response
KW  - Advertising
UR  - https://www.amazon.com/Effective-Advertising-Understanding-When-Works/dp/8178293706/ref=sr_1_1?ie=UTF8&qid=1493009752&sr=8-1&keywords=8178293706#reader_8178293706
ER  -