Farese, Lois Schneider <br/><br/>
Marketing essentials 

 - 02nd ed. 
 - New York  McGraw-Hill  1997 
 - xx,620 p. 
<br/><br/><label>ISBN: </label>0026406012 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / F16