TY  - GEN
AU  - Sinha, Arun
TI  - Sweet spot: How to maximize marketing for business growth
SN  - 9780470051436
U1  - 658.8 
PY  - 2007///
CY  - New Jeresy
PB  - John  Wiley
KW  - Business Growth
KW  - Marketing Management
ER  -