TY  - GEN
AU  - Forsyth, Patrick
TI  - Marketing: a guide to the fundamentals
SN  - 9781576603291
U1  - 658.8 
PY  - 2009///
CY  - New York
PB  - Bloomberg 
KW  - Management
KW  - Managment of Marketing
KW  - Marketing
ER  -