TY  - GEN
AU  - Scott, David Meerman
TI  - World wide rave: creating triggers that get millions of people to spread your ideas and share your stories
SN  - 9780470395004
U1  - 658.872 
PY  - 2009///
CY  - New Jersey
PB  - John Wiley
KW  - Internet marketing
KW  - Social media
KW  - Social media - Economic aspects
N1  - Information technology - management
UR  - https://www.amazon.com/World-Wide-Rave-Creating-Triggers/dp/0470395001/ref=sr_1_1?s=books&ie=UTF8&qid=1492769757&sr=1-1&keywords=9780470395004#reader_0470395001
ER  -