Dunn, Michael E <br/><br/>
The marketing accountability imperative  driving superior returns on marketing investments 

 - San Francisco  Jossey - Bass  2009 
 - xiv,450 p. 
<br/><br/><label>ISBN: </label>9780787998325 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Investment on marketing<br/>Marketing<br/>Marketing investments
<br/><br/><label>Dewey Class. No.: </label>658.8  / D85