TY  - GEN
AU  - Dunn, Michael E
AU  - Halsall, Chris
TI  - The marketing accountability imperative: driving superior returns on marketing investments
SN  - 9780787998325
U1  - 658.8 
PY  - 2009///
CY  - San Francisco
PB  - Jossey - Bass
KW  - Investment on marketing
KW  - Marketing
KW  - Marketing investments
ER  -