Cohen, William A <br/><br/>
The Marketing plan 

 - 5th ed. 
 - Hoboken  John Wiley  2006 
 - xviii,350 p. 
<br/><br/><label>ISBN: </label>9780471755296 (13) 047175529x (10) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing Management<br/>Marketing plan
<br/><br/><label>Dewey Class. No.: </label>658.802  / C53