Contemporary advertising 

 - 2nd ed. 
 - Illinois   Irwin   1986 
 - xxvii,629 p. 
<br/><br/><label>ISBN: </label>0256033021 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / B58