Malhotra, Naresh K. <br/><br/>
Marketing research  an applied orientation 

 - 7th ed. 
 - New Delhi  Pearson Education  2016 
 - 968 p. 
<br/><br/><label>ISBN: </label>9789332555693 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Methodology
<br/><br/><label>Dewey Class. No.: </label>658.83  / M14