TY  - BOOK
AU  - Holtzclaw, Eric V
TI  - Laddering : Unlocking the potential of consumer behavior 
SN  - 9781118566121
U1  - 658.8342 
PY  - 2013///
CY  - Hobokon 
PB  - Wiley & Sons
KW  - Consumer behavior
KW  - social media in consumer behavior
UR  - https://www.amazon.com/Laddering-Unlocking-Potential-Consumer-Behavior/dp/1118566122/ref=sr_1_1?s=books&ie=UTF8&qid=1528347495&sr=1-1&keywords=9781118566121
ER  -