Kotler,Philip <br/><br/>
Principles of Marketing 

 - 15th ed. 
 - India:  Pearson India Education Services Pvt Ltd,  2016. 
 - xxiii,732p. 
<br/><br/><label>ISBN: </label>9789332558472 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  /  K57