Zichermann, Gabe <br/><br/>
Game- based marketing   Inspire customer loyalty through rewards, challenges, and contests 

 - Hoboken  John Wiley & sons   2010 
 - 220 p.  col 
<br/><br/><label>ISBN: </label>978047056039        978-0470562239 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/>Customer loyalty <br/>Customer loyalty programme <br/>Game bodes marketing 
<br/><br/><label>Dewey Class. No.: </label>658.812  / Z31