TY  - BOOK
AU  - Zichermann, Gabe
AU  - Linder, Joselin
TI  - Game- based marketing : Inspire customer loyalty through rewards, challenges, and contests
SN  - 978047056039       
U1  - 658.812 
PY  - 2010///
CY  - Hoboken
PB  - John Wiley & sons 
KW  - Marketing
KW  - Customer loyalty
KW  - Customer loyalty programme
KW  - Game bodes marketing
ER  -