Aaker, David A <br/><br/>
Strategic market management  Global perspect 

 - New Delhi   John Wiley & sons ltd.   2010 
 - xiii,354 p.  ill 
<br/><br/><label>ISBN: </label>9788126548927 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.8  / A14