TY  - BOOK
AU  - Aaker, David A
AU  - McLouglin, Damien 
TI  - Strategic market management: Global perspect
SN  - 9788126548927
U1  - 658.8 
PY  - 2010///
CY  - New Delhi 
PB  - John Wiley & sons ltd. 
KW  - Marketing management
KW  - Strategic planning
UR  - https://www.amazon.com/Strategic-Market-Management-Global-Perspect/dp/8126548924/ref=sr_1_2?s=books&ie=UTF8&qid=1545111889&sr=1-2&keywords=9788126548927
ER  -