TY  - BOOK
AU  - Vilanilam, JV 
AU  - Varghese, AK 
TI  - Advertising basics!: a resource guide for beginners  
SN  - 0761998101
U1  - 659.1 
PY  - 2004///
CY  - New Delhi 
PB  - Response Books
KW  - Advertising
KW  - Advertising agencies
ER  -