Lehmann, Donald R  <br/><br/>
Analysis for marketing planning  

 - 06th ed. 
 - New Delhi   Tata McGraw - Hill   2007 
 - 256 p.  ill 
<br/><br/><label>ISBN: </label>9780070667068 (13) 0070667063 (10) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Management<br/>United States<br/>Marketing planning
<br/><br/><label>Dewey Class. No.: </label>658.802  / L23