TY  - BOOK
AU  - Lehmann, Donald R 
AU  - Winer, Russell S 
TI  - Analysis for marketing planning 
SN  - 9780070667068 (13)
U1  - 658.802 
PY  - 2007///
CY  - New Delhi 
PB  - Tata McGraw - Hill 
KW  - Marketing management
KW  - Management
KW  - United States
KW  - Marketing planning
ER  -