TY  - BOOK
AU  - ndreasen, Alan R
AU  - Kotler, Philip
TI  - Strategic marketing for nonprofit organizations 
SN  - 9788131722251
U1  - 658.802 
PY  - 2008///
CY  - New Delhi 
PB  - Dorling Kindersely (India) Pvt Ltd
KW  - Strategic planning
KW  - Nonprofit organization-marketing
KW  - United States
ER  -