The passion conversation  understanding, sparking, and sustaining word of mouth marketing 

 - New Jersey  John Wiley & Sons Inc.  2013 
 - xii,212 p.  ill 
<br/><br/><label>ISBN: </label>9781118533338 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Business referrals <br/>Word of mouth advertising
<br/><br/><label>Dewey Class. No.: </label>658.872  / P33