TY  - BOOK
TI  - The passion conversation: understanding, sparking, and sustaining word of mouth marketing
SN  - 9781118533338
U1  - 658.872 
PY  - 2013///
CY  - New Jersey
PB  - John Wiley & Sons Inc.
KW  - Marketing
KW  - Business referrals
KW  - Word of mouth advertising
UR  - https://www.amazon.com/Passion-Conversation-Understanding-Sustaining-Marketing-ebook/dp/B00EFB431M/ref=sr_1_1?dchild=1&keywords=9781118533338&qid=1589961887&s=books&sr=1-1
ER  -