Macarthur, Hamish E.   <br/><br/>
How to market computers and information technology 

 - 2nd ed. 
 - Basingstoke:  Macmillan Press Ltd,  1994. 
 - x, 332p. 
<br/><br/> Include Index 
<br/><br/><label>ISBN: </label>0333608143 (10) 9780333608142 (13) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Information technology -Marketing.<br/>Computers - Marketing.<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>004.0688   / M11