TY  - BOOK
AU  - Kumar, V. 
AU  - David A. Aaker
TI  - Essentials of Marketing Research 
SN  - 9812531823
U1  - 658.83 - K85 
PY  - 2005///
CY  - India  
PB  - John Wiley & Sons,Inc.
KW  - Essentials of marketing research
KW  - Market research
ER  -