Cravens, David W.  <br/><br/>
Strategic marketing management cases 

 - Washington   Irwin McGraw-Hill Educational (Pvt) Ltd  1990 
 - xvi,624p. 
<br/><br/><label>ISBN: </label>0256261253 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Problems and exercises
<br/><br/><label>Dewey Class. No.: </label>658.80 - C61