TY  - BOOK
AU  - Cravens, David W. 
AU  - Charles W. Lamb 
AU  - Victoria L. Crittenden 
TI  - Strategic marketing management cases
SN  - 0256261253
U1  - 658.80 - C61 
PY  - 1990///
CY  - Washington 
PB  - Irwin McGraw-Hill Educational (Pvt) Ltd
KW  - Marketing - Problems and exercises
ER  -