TY  - BOOK
AU  - Cateora, Philip R
AU  - Gilly, Mary C
AU  - Graham, John L 
TI  - International marketing 
SN  - 9789339204464
U1  - 658.84 
PY  - 2011///
CY  - New Delhi
PB  - McGraw hill
KW  - International marketing
KW  - Export marketing
KW  - International business enterprise
KW  - Intercultural communication
ER  -