Clow, Kenneth E  <br/><br/>
Integrated advertising, promotion, and marketing communications 

 - 06th ed. 
 - India  Dorling Kindersley   2014 
 - 455 p.  ill 
<br/><br/><label>ISBN: </label>9789332518377 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing communication<br/>Advertising<br/>Business promotion
<br/><br/><label>Dewey Class. No.: </label>659.1  / C45