TY  - BOOK
AU  - Clow, Kenneth E 
AU  - Baack,  Donald E 
TI  - Integrated advertising, promotion, and marketing communications
SN  - 9789332518377
U1  - 659.1 
PY  - 2014///
CY  - India
PB  - Dorling Kindersley 
KW  - Marketing communication
KW  - Advertising
KW  - Business promotion
ER  -