TY  - BOOK
AU  - Gilligan, Colin 
AU  - Wilson, Richard MS
TI  - Strategic marketing planning
SN  - 9781856176170
U1  - 658.802 
PY  - 2012///
CY  - India 
PB  - Routledge 
KW  - Marketing
KW  - Marketing planning
KW  - Marketing management
UR  - https://www.amazon.com/Strategic-Marketing-Planning-Richard-Wilson-ebook/dp/B002ZFXUBE/ref=sr_1_1?dchild=1&keywords=9781856176170&qid=1617697075&s=books&sr=1-1
ER  -