Kahle, Lynn R <br/><br/>
Marketing management 

 - New York  Macmillan   1990 
 - xviii,779 p. 
<br/><br/><label>ISBN: </label>0029462789 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / T 84