TY  - GEN
AU  - Stern, LW
AU  - El-Ansary, AI
AU  - Coughlan, AT
TI  - Marketing channels
SN  - 8120311493
U1  - 658.84 
PY  - 1996///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Marketing Channels
ER  -