TY  - GEN
AU  - Boyd, Harper W
AU  - Larreche, Jean-Claude
AU  - Walker, Orville C
TI  - Marketing strategy planning and implementation
SN  - 0256136920
U1  - 658.802 
PY  - 1996///
CY  - Chicago
PB  - Irwin
KW  - Marketing
N1  - Asia Foundation
ER  -