Peter, J Paul <br/><br/>
Consumer behavior and marketing strategy 

 - 4th ed. 
 - Boston  Irwin  1996 
 - xxvii,738 p. 
 - The irwin Series in Marketing .
<br/><br/> Asia Foundation> 
<br/><br/><label>ISBN: </label>0256139040 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8342  / P27