TY  - GEN
AU  - Peter, J Paul
AU  - Olson, Jerry C
TI  - Consumer behavior and marketing strategy
SN  - 0256139040
U1  - 658.8342 
PY  - 1996///
CY  - Boston
PB  - Irwin
KW  - Consumer Behavior
KW  - Marketing
N1  - Asia Foundation>
ER  -