Bovee, Courtland L <br/><br/>
Contemporary advertising 

 - 4th ed. 
 - Homewood  Irwin  1992 
 - xxxi,718 p. 
 - The Irwin series in Marketing .
<br/><br/><label>ISBN: </label>025609196X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / B58