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Strategic marketing management cases

by Cravens, David W | Crittenden, Victoria L | Lamb, Charles W.

Edition: 6th ed. Language: English Language Publisher: Boston McGraw-Hill 1998Availability: Items available for loan: Main Library (1). Location(s): Genaral Collection Call number: 658.802 C61.

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Strategic marketing management cases

by Cravens, David W | Crittenden, Victoria L | Lamb, Charles W.

Language: English Language Publisher: Chicago IRWIN 1996Availability: Items available for loan: Main Library (1). Location(s): Genaral Collection Call number: 658.802 C61.

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Strategic marketing management cases

by Cravens, David W | Charles W. Lamb | Victoria L. Crittenden.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Language Publisher: Washington Irwin McGraw-Hill Educational (Pvt) Ltd 1990Availability: Items available for loan: Southern Campus Library (1). Location(s): Genaral Collection Call number: 658.80 - C61.

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