Consumer behavior building marketing strategy

By: Hawkins, Del I
Contributor(s): Coney, Kenneth A | Best, Roger J
Language: English Language Publisher: Boston McGraw Hill Irwin 2004Description: xxvi,790 pISBN: 0072536861Subject(s): Consumar behavior - United States | Consumer behavior - United States - Case studies | Market surveys - United StatesDDC classification: 658.83420973 Online resources: Click here to access online
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