Analysis for marketing planning

By: Lehmann, Donald R
Contributor(s): Winer, Russell S
Material type: TextTextLanguage: English Language Publisher: New Delhi Tata McGraw - Hill 2007Edition: 06th edDescription: 256 p. illISBN: 9780070667068 (13); 0070667063 (10)Subject(s): Marketing management | Management | United States | Marketing planningDDC classification: 658.802
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