| 000 | 005070000a22001930004500 | ||
|---|---|---|---|
| 999 |
_c11720 _d11720 |
||
| 003 | KDUcat | ||
| 008 | 170424b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0256218994 | ||
| 041 | _aEnglish | ||
| 082 |
_a659.1 _bB24 |
||
| 100 |
_aBelch, George E _928315 |
||
| 700 |
_aBelch, Michael A _928316 |
||
| 245 |
_aAdvertising and promotion _ban integrated marketing communications perspective |
||
| 250 | _a4th ed. | ||
| 260 |
_aBoston _bMcGraw-Hill _c1998 |
||
| 300 | _axxii,762 p. | ||
| 500 | _aDonation | ||
| 650 |
_aAdvertising _910391 |
||
| 650 |
_aAdvertising _910391 |
||
| 650 |
_aCommunication in Marketing _928317 |
||
| 650 |
_aSales Promotion _928318 |
||
| 856 | _uhttps://www.amazon.com/Advertising-Promotion-CD-ROM-McGraw-Hill-Marketing/dp/0073049727/ref=sr_1_1?ie=UTF8&qid=1493013292&sr=8-1&keywords=0256218994#reader_0073049727 | ||
| 942 |
_cLM _2ddc |
||