000 | 004910000a22001930004500 | ||
---|---|---|---|
999 |
_c12991 _d12991 |
||
003 | KDUcat | ||
008 | 170403b xxu||||| |||| 00| 0 eng d | ||
020 | _a0070530882 | ||
041 | _aEnglish | ||
082 |
_a658.802 _bM16 |
||
100 |
_aWalker, Orville C _926679 |
||
700 |
_aJarreche, Jean-Claude _926680 |
||
700 |
_aMullins, John _926681 |
||
700 |
_aBoyd, Harper W _926682 |
||
245 |
_aMarketing strategy _ba decision-focused approach |
||
250 | _a06th ed. | ||
260 |
_aNew Delhi _bTata McGraw-Hill _c2003 |
||
300 | _axviii,365 p. | ||
650 |
_aMarketing _919737 |
||
650 |
_aMarketing - Management _924134 |
||
942 |
_cLM _2ddc |