000 004910000a22001930004500
999 _c12991
_d12991
003 KDUcat
008 170403b xxu||||| |||| 00| 0 eng d
020 _a0070530882
041 _aEnglish
082 _a658.802
_bM16
100 _aWalker, Orville C
_926679
700 _aJarreche, Jean-Claude
_926680
700 _aMullins, John
_926681
700 _aBoyd, Harper W
_926682
245 _aMarketing strategy
_ba decision-focused approach
250 _a06th ed.
260 _aNew Delhi
_bTata McGraw-Hill
_c2003
300 _axviii,365 p.
650 _aMarketing
_919737
650 _aMarketing - Management
_924134
942 _cLM
_2ddc