| 000 | 004740000a22001690004500 | ||
|---|---|---|---|
| 999 |
_c22639 _d22639 |
||
| 003 | KDUcat | ||
| 008 | 170401b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780787998325 | ||
| 041 | _aEnglish | ||
| 082 |
_a658.8 _bD85 |
||
| 100 |
_aDunn, Michael E _926063 |
||
| 700 |
_aHalsall, Chris _926064 |
||
| 245 |
_aThe marketing accountability imperative _bdriving superior returns on marketing investments |
||
| 260 |
_aSan Francisco _bJossey - Bass _c2009 |
||
| 300 | _axiv,450 p. | ||
| 650 |
_aInvestment on marketing _926065 |
||
| 650 |
_aMarketing _919737 |
||
| 650 |
_aMarketing investments _926066 |
||
| 942 |
_cLM _2ddc |
||