| 000 | 00707nam a22002297a 4500 | ||
|---|---|---|---|
| 999 |
_c30633 _d30633 |
||
| 003 | KDUcat | ||
| 008 | 180925b ||||| |||| 00| 0 eng d | ||
| 020 | _a978047056039 | ||
| 020 | _a978-0470562239 | ||
| 041 | _aEnglish | ||
| 082 |
_a658.812 _bZ31 |
||
| 100 |
_aZichermann, Gabe _950114 |
||
| 700 |
_aLinder, Joselin _950115 |
||
| 245 |
_aGame- based marketing _bInspire customer loyalty through rewards, challenges, and contests |
||
| 260 |
_aHoboken _bJohn Wiley & sons _c2010 |
||
| 300 |
_a220 p. _bcol |
||
| 650 |
_aMarketing _919737 |
||
| 650 |
_aCustomer loyalty _928358 |
||
| 650 |
_aCustomer loyalty programme _950213 |
||
| 650 |
_aGame bodes marketing _950214 |
||
| 942 |
_2ddc _cLM |
||